{"id":57278,"date":"2023-02-28T07:36:29","date_gmt":"2023-02-28T07:36:29","guid":{"rendered":"http:\/\/www.grillodesign.it\/?post_type=project&p=57278"},"modified":"2023-02-28T07:36:29","modified_gmt":"2023-02-28T07:36:29","slug":"tenuta-santantonio","status":"publish","type":"project","link":"https:\/\/www.manuelgrillo.com\/it\/project\/tenuta-santantonio\/","title":{"rendered":"Tenuta Sant’Antonio"},"content":{"rendered":"

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\u2014<\/span> Progetto<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ header_font=”Roboto Condensed|700||on|||||” header_font_size=”94px” header_line_height=”1.1em” background_layout=”dark” header_font_size_tablet=”74px” header_font_size_phone=”54px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

tenuta sant’antonio<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_2" _builder_version="4.16" global_colors_info="{}"][et_pb_image src="https:\/\/www.manuelgrillo.com\/wp-content\/uploads\/2024\/11\/copertina-villa-dei-romani-blog-grillo-design-studio-1.png" title_text="copertina-villa-dei-romani-blog-grillo-design-studio" _builder_version="4.27.3" _module_preset="default" global_colors_info="{}"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure="1_4,1_4,1_4,1_4" _builder_version="4.27.3" background_color="#FFFFFF" custom_margin="||||false|false" custom_padding="48px|2.5vw|48px|2.5vw|false|true" border_color_all="#000000" border_width_left="2.5vw" box_shadow_style="preset4" box_shadow_horizontal="30vw" box_shadow_vertical="32vw" box_shadow_spread="27.5vw" box_shadow_color="#ffc001" locked="off" global_colors_info="{}"][et_pb_column type="1_4" _builder_version="4.16" global_colors_info="{}"][et_pb_text _builder_version="4.27.3" text_font="|600|||||||" text_text_color="rgba(103,104,121,0.56)" text_line_height="2em" header_4_font="Roboto Condensed|700||on|||||" header_4_font_size="14px" header_4_letter_spacing="1px" header_4_line_height="1.2em" max_width="640px" text_font_size_tablet="15px" text_font_size_phone="14px" text_font_size_last_edited="off|desktop" header_4_font_size_phone="18px" header_4_font_size_last_edited="off|desktop" locked="off" global_colors_info="{}"]<\/p>\n

Cliente<\/h4>\n

Tenuta Sant’Antonio<\/p>\n

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Settore<\/h4>\n

Wedding, Eventi Privati, Turismo Culturale<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_text_color=”rgba(103,104,121,0.56)” text_line_height=”2em” header_4_font=”Roboto Condensed|700||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” max_width=”640px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”off|desktop” header_4_font_size_phone=”18px” header_4_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Duration<\/h4>\n

3 Months[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_text_color=”rgba(103,104,121,0.56)” text_line_height=”2em” header_4_font=”Roboto Condensed|700||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” max_width=”640px” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”off|desktop” header_4_font_size_phone=”18px” header_4_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Focus<\/h4>\n

Audience Growth[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” specialty=”on” background_color_1=”#e02b20″ padding_top_1=”10px” padding_top_2=”6vw” padding_right_1=”20px” padding_bottom_1=”10px” padding_bottom_2=”6vw” padding_left_1=”20px” padding_left_2=”80px” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”true” padding_left_right_link_1=”true” padding_left_right_link_2=”false” padding_2_tablet=”0px|0px||0px|false|true” padding_2_phone=”” padding_2_last_edited=”on|tablet” admin_label=”About” _builder_version=”4.27.3″ z_index=”10″ custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto Condensed|700||on|||||” text_font_size=”150px” text_line_height=”1em” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”-32%|190%” transform_translate_tablet=”0%|0%” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate=”0deg|0deg|-90deg” transform_rotate_tablet=”0deg|0deg|0deg” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|tablet” text_orientation=”center” background_layout=”dark” width=”500%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” text_font_size_tablet=”20px” text_font_size_phone=”” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop” text_font_size__hover_enabled=”off|desktop”]<\/p>\n

\u00a0SFIDA<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”12px” header_2_letter_spacing=”3px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

\u2014<\/span>\u00a0The Challenge<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”80px” header_2_line_height=”1.1em” header_2_font_size_tablet=”50px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Challenge &\u00a0Solution<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Lora||||||||” text_text_color=”#676879″ text_font_size=”16px” text_line_height=”2em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

La Tenuta Sant\u2019Antonio \u00e8 una villa storica immersa nel verde, con una ricca eredit\u00e0 culturale e una struttura architettonica unica. Nonostante la qualit\u00e0 dei servizi offerti e l\u2019indiscutibile fascino della location, il vecchio sito web non rispecchiava l\u2019eleganza e il prestigio della tenuta. Inoltre, il sito soffriva di:<\/p>\n

    \n
  • Bassa visibilit\u00e0 online:<\/strong> il posizionamento nei motori di ricerca era insufficiente, con keyword non pertinenti o scarsamente competitive.<\/li>\n
  • Esperienza utente obsoleta:<\/strong> il design datato e poco intuitivo non incentivava le conversioni.<\/li>\n
  • Assenza di storytelling:<\/strong> mancava una narrazione che valorizzasse il patrimonio storico e culturale della villa.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Stats” _builder_version=”4.16″ background_color=”#ffc001″ z_index=”10″ custom_padding=”6vw||6vw||true|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_2_font=”Roboto Condensed|700||on|||||” header_2_font_size=”80px” header_2_line_height=”1.1em” background_layout=”dark” header_2_font_size_tablet=”50px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” header_2_2_font_size_phone=”30px” header_3_2_font_size_phone=”30px” header_4_2_font_size_phone=”30px” header_5_2_font_size_phone=”30px” header_6_2_font_size_phone=”30px” header_2_2_font_size_tablet=”50px” header_3_2_font_size_tablet=”50px” header_4_2_font_size_tablet=”50px” header_5_2_font_size_tablet=”50px” header_6_2_font_size_tablet=”50px” header_2_2_font_size_last_edited=”on|phone” header_3_2_font_size_last_edited=”on|phone” header_4_2_font_size_last_edited=”on|phone” header_5_2_font_size_last_edited=”on|phone” header_6_2_font_size_last_edited=”on|phone”]<\/p>\n

    Innovazione & Creativita’ per la valorizzazione della tenuta sant’antonio<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”|700|||||||” text_text_color=”rgba(0,0,0,0.8)” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n

    Lo Studio Grillo Design<\/strong> ha sviluppato un piano integrato per il restyling del sito web e l\u2019ottimizzazione SEO, basandosi su un approccio strategico e creativo.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type="1_4" _builder_version="4.16" global_colors_info="{}"][et_pb_blurb title="RE-STYLING DEL SITO WEB" use_icon="on" font_icon="\ue0e3||divi||400" image_icon_width="60px" _builder_version="4.27.3" _module_preset="default" header_font="|700|||||||" header_text_align="center" header_font_size="16px" global_colors_info="{}"][\/et_pb_blurb][\/et_pb_column][et_pb_column type="1_4" _builder_version="4.16" global_colors_info="{}"][et_pb_blurb title="OTTIMIZZAZIONE SEO" use_icon="on" font_icon="\ue0e9||divi||400" image_icon_width="60px" _builder_version="4.27.3" _module_preset="default" header_font="|700|||||||" header_text_align="center" header_font_size="16px" global_colors_info="{}"][\/et_pb_blurb][\/et_pb_column][et_pb_column type="1_4" _builder_version="4.16" global_colors_info="{}"][et_pb_blurb title="BRAND STRATEGY" use_icon="on" font_icon="\uf1f9||fa||400" image_icon_width="60px" _builder_version="4.27.3" _module_preset="default" header_font="|700|||||||" header_text_align="center" header_font_size="16px" global_colors_info="{}"][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" admin_label="Details" _builder_version="4.16" custom_padding="0px|||||" da_disable_devices="off|off|off" global_colors_info="{}" da_is_popup="off" da_exit_intent="off" da_has_close="on" da_alt_close="off" da_dark_close="off" da_not_modal="on" da_is_singular="off" da_with_loader="off" da_has_shadow="on"][et_pb_row column_structure="1_3,2_3" _builder_version="4.16" custom_padding="0px|||||" locked="off" global_colors_info="{}"][et_pb_column type="1_3" _builder_version="4.16" global_colors_info="{}"][et_pb_image src="https:\/\/www.manuelgrillo.com\/wp-content\/uploads\/2024\/09\/agency-08.jpg" _builder_version="4.16" custom_margin="|-140px|||false|false" custom_margin_tablet="|0px|||false|false" custom_margin_phone="" custom_margin_last_edited="on|tablet" border_width_right_tablet="0px" border_width_right_phone="" border_width_right_last_edited="on|tablet" border_width_bottom_tablet="0px" border_width_bottom_phone="" border_width_bottom_last_edited="on|tablet" global_colors_info="{}"][\/et_pb_image][\/et_pb_column][et_pb_column type="2_3" _builder_version="4.16" global_colors_info="{}"][et_pb_text _builder_version="4.27.3" text_font="Lora||||||||" text_text_color="#676879" text_font_size="16px" text_line_height="2em" max_width="800px" module_alignment="center" custom_margin="||||false|false" custom_padding="50px|||100px|false|false" text_font_size_tablet="15px" text_font_size_phone="14px" text_font_size_last_edited="on|phone" global_colors_info="{}"]<\/p>\n

      \n
    1. Analisi e Strategia<\/strong>\n
        \n
      • Studio approfondito del target (coppie in cerca di location per matrimoni, organizzatori di eventi, turisti di fascia alta).<\/li>\n
      • Benchmarking con competitor diretti e indiretti nel settore wedding ed eventi.<\/li>\n
      • Definizione delle keyword principali e secondarie, con focus su termini legati a “location per matrimoni in villa” e “ville storiche per eventi”.<\/li>\n<\/ul>\n<\/li>\n
      • Design e Sviluppo del Sito Web<\/strong>\n
          \n
        • Restyling grafico:<\/strong> creazione di un design moderno, elegante e responsive, in linea con l’identit\u00e0 visiva della tenuta.<\/li>\n
        • Ottimizzazione UX\/UI:<\/strong> semplificazione del percorso dell\u2019utente per ridurre il tasso di abbandono e aumentare le conversioni.<\/li>\n
        • Sezioni dedicate:<\/strong> introduzione di pagine dedicate alla storia della tenuta, alle offerte per matrimoni ed eventi, e a tour virtuali con immagini di alta qualit\u00e0.<\/li>\n
        • Form di contatto ottimizzati:<\/strong> integrazione di moduli intuitivi per richieste di preventivi.<\/li>\n<\/ul>\n<\/li>\n
        • Ottimizzazione SEO<\/strong>\n
            \n
          • On-site SEO:<\/strong> riscrittura di tutti i contenuti con focus su keyword strategiche, miglioramento della struttura dei meta-tag e ottimizzazione delle immagini.<\/li>\n
          • Blog e storytelling:<\/strong> avvio di una sezione blog per attrarre traffico organico con articoli su temi come “Come scegliere la location perfetta per un matrimonio” o “Ville storiche nel Lazio”.<\/li>\n
          • SEO tecnica:<\/strong> ottimizzazione dei tempi di caricamento del sito, introduzione di URL friendly e miglioramento della navigazione mobile.<\/li>\n<\/ul>\n<\/li>\n
          • Monitoraggio e Ottimizzazioni Future<\/strong>\n
              \n
            • Implementazione di Google Analytics e Search Console per tracciare i risultati.<\/li>\n
            • Creazione di report mensili per monitorare il traffico organico, le keyword di posizionamento e i tassi di conversione.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version="4.16" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" global_colors_info="{}"][et_pb_image src="https:\/\/www.manuelgrillo.com\/wp-content\/uploads\/2024\/09\/agency-09.jpg" _builder_version="4.16" box_shadow_style="preset3" box_shadow_vertical="64px" box_shadow_blur="130px" box_shadow_spread="-24px" box_shadow_color="rgba(24,23,38,0.5)" global_colors_info="{}"][\/et_pb_image][et_pb_text _builder_version="4.27.3" text_font="Lora||||||||" text_text_color="#676879" text_font_size="16px" text_line_height="2em" max_width="800px" module_alignment="center" text_font_size_tablet="15px" text_font_size_phone="14px" text_font_size_last_edited="on|phone" global_colors_info="{}"]<\/p>\n

              Risultati Raggiunti<\/strong><\/h4>\n
                \n
              • +120% di traffico organico:<\/strong> incremento significativo del numero di visite al sito entro i primi sei mesi.<\/li>\n
              • Top 3 per keyword principali:<\/strong> il sito si \u00e8 posizionato tra i primi risultati di ricerca per “ville storiche matrimoni Roma” e “location eventi esclusivi Lazio”.<\/li>\n
              • +70% di richieste di preventivo:<\/strong> aumento delle conversioni grazie all\u2019ottimizzazione del funnel di vendita.<\/li>\n
              • Miglioramento della brand perception:<\/strong> il nuovo sito ha rafforzato l’immagine della Tenuta Sant\u2019Antonio come destinazione di lusso.<\/li>\n<\/ul>\n

                Conclusioni<\/strong><\/p>\n

                Il progetto per la Tenuta Sant\u2019Antonio dimostra come un intervento mirato su web design e SEO possa trasformare una presenza digitale poco performante in una piattaforma di comunicazione potente e strategica. Grazie al restyling e alle nuove strategie di visibilit\u00e0, la villa \u00e8 ora un punto di riferimento nel mercato degli eventi esclusivi e dei matrimoni di lusso.<\/span><\/p>\n

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                \u2014 Progettotenuta sant’antonioCliente Tenuta Sant’AntonioSettore Wedding, Eventi Privati, Turismo CulturaleDuration 3 MonthsFocus Audience Growth\u00a0SFIDA\u2014\u00a0The ChallengeChallenge &\u00a0SolutionLa Tenuta Sant\u2019Antonio \u00e8 una villa storica immersa nel verde, con una ricca eredit\u00e0 culturale e una struttura architettonica unica. Nonostante la qualit\u00e0 dei servizi offerti e l\u2019indiscutibile fascino della location, il vecchio sito web non rispecchiava l\u2019eleganza e il […]<\/p>\n","protected":false},"author":1,"featured_media":57281,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[194],"project_tag":[201],"class_list":["post-57278","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digital-marketing","project_tag-keyword"],"yoast_head":"\nTenuta Sant'Antonio - Manuel Grillo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manuelgrillo.com\/it\/project\/tenuta-santantonio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenuta Sant'Antonio - Manuel Grillo\" \/>\n<meta property=\"og:description\" content=\"\u2014 Progettotenuta sant'antonioCliente Tenuta Sant'AntonioSettore Wedding, Eventi Privati, Turismo CulturaleDuration 3 MonthsFocus Audience Growth\u00a0SFIDA\u2014\u00a0The ChallengeChallenge &\u00a0SolutionLa Tenuta Sant\u2019Antonio \u00e8 una villa storica immersa nel verde, con una ricca eredit\u00e0 culturale e una struttura architettonica unica. 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